Retail therapy: myth or miracle?

Have you ever tried it? We’ve all heard the tales of retail therapy, but does it really work? And if it does for how long? It is supposed to bring you up when you’re feeling down. The wonder being in that buying a new dress will make you happy. So does it?

The wonderland of shopping was introduced to me at a very young age. Being a toddler in a stroller I would just fall asleep, but that soon changed. Because soon I would ask my mom if we could go to the city center and buy pretty things, that was with a huge smile on my face. We never bought expensive things, but even something small could make me happy.


As I turned older and got to adolescence the shopping sprees became a frequent activity, My “necessity” to shop grew bigger. It was shop till you drop all the way. And it wasn’t because I was in an actual need of clothes or shoes or bags for that matter. I just “needed” it for when I was down. But the funny thing is with shopping when you’re down, it is like any typical “drug” or “medicine” it only treats the symptoms, not the source.

So what happend after shopping? Well for a short moment you have lovely new items hanging in your closet. After a while when you look at that brown purse you bought, you only remember the reason why you bought it. I was down because I failed an exam and those shoes, because I had a fight with a friend. In the end it made me more sad than it would make me happy. That wasn’t the deal of retail therapy, right? Well maybe it is, since its not really therapy.

Whatever you choose to bring you up when you’re down, if you’re not focused on the source of the unhappiness it’ll never work. If you have a drink to cheer you up and you have a few too many, you wake up with a hangover and you’re still unhappy. And if you eat cake, cookies and ice cream to fill a hole, you will gain weight but still have that hole inside you.

It comes down to this. If you do anything for the wrong reasons it won’t work. And why? Well first of all you’re not working on the real issue and second you’re doing it out of a negative emotion. If you let negative emotions lead you, it will only bring you more negativity. If you eat a piece of cake, because you’re happy and you enjoy it, then you can relive that moment and enjoy it again and again.

So do I still like to go shopping? For sure! But now for the right reasons. Now when I’m sad I’ll work on why I’m feeling that way and I no longer try to mask it with spending money. But when I’m happy and I have some free time I love to splurge a bit. Obviously my mom is still my partner in crime. The last time we went we even had some cake too. And I can tell you it was lovely, because it still makes me smile today.

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